Rakuten Trade Ups Ante on Its Rewards’ Ecosystem
Investors Can Now Use RT Points to Offset Brokerage Fees
KUALA LUMPUR, 28 July 2021: In an equities market that has been seeing the steady rise of a new generation of retail investors who prefer the independence and ability to execute their own trades digitally, Rakuten Trade Sdn Bhd (Rakuten Trade) has recently amplified its Rewards Program to meet the appetite for more cost-effective trading.
Online retail investors have demonstrated that affordability ranks high in the choice of trading platforms. Tapping on the opportunity to enhance the digital trading experience for its users, Rakuten Trade recently launched its Tick, Trade & Rebate Program that allows its clients to use RT Points to offset the trading brokerage fee. This move resulted in more than 80% of RT Points being redeemed to offset brokerage in the first month of its introduction.
Rakuten Trade’s Chief Executive Officer Mr Kazumasa Mise commented: “This latest enhancement is considered a first-in-market move in online trading and facilitates our clients’ goal of wealth accumulation by trading equities. Not only are we disrupting the status quo, but once again demonstrating the flexibility of our tech-savvy platform. In a survey we conducted last year, brokerage fees and rewards are key driving factors in online trading. By enhancing the ecosystem, Rakuten Trade is providing more value in a way that ultimately benefits the clients.”
Mise added, “By understanding what our traders expect, satisfying their needs and innovatively strengthening our platform, we will maintain our edge in the market while contributing towards the digital economy.
Rakuten Trade’s multi award-winning ecosystem gives investors RT Points whenever they engage with the platform from account opening, cash deposit, share transfer in, referring friends and family, trading and by participating in various marketing campaign(s). In addition to being used to offset brokerage fees, RT points can be converted into lifestyle rewards such as from AirAsia BIG Loyalty, BonusLink and Boost as well as financial products such as Gold by HelloGold and Cryptocurrency by Tokenize.
To offset brokerage fees, the client only has to opt in when placing a trade on the Buy or Sell Order Pad. If successful, the brokerage rebate will be credited into the client’s account by the end of the trading day.
As of 30 June 2021, Rakuten Trade had activated more than 215,000 accounts and contributed close to RM80 billion in total trading value on Bursa Malaysia.