FIFA World Cup 2026: The Stocks You Didn’t Know Were Connected

Here's a fact most people watching don't know. When FIFA opened the first ticket sales window, Visa wasn't the preferred payment method. It was the only one. Exclusive. Over 1.5 million fans applied within the first 24 hours — and every single application required a Visa card. By the time the main sales phase closed in January 2026, more than 500 million ticket requests had been submitted globally. That's not sponsorship. That's infrastructure. And you can trade Visa on Rakuten Trade right now, from RM1 brokerage. Here's Which Stocks You Can Trade on Rakuten Trade. 

FIFA president Infantino called the 2026 World Cup "104 Super Bowls in one month." The Super Bowl draws 120–130 million viewers. The World Cup draws 6 billion. Every ticket, jersey, beer, and broadcast ad behind those 6 billion viewers flows through a listed stock. Here's what you can trade on Rakuten Trade — and what you need to know about each one.

The Malaysian Angle Nobody Else Has

Most of the marquee matches kick off between 1AM and 6AM MYT. Brazil at 6AM. Argentina at 1AM. 39 nights of late-night Malaysia. Five Bursa-listed companies sit directly in the path of that behaviour — and they're on Rakuten Trade.

Before You Trade

Ask one question: is the stock's World Cup benefit contractual or sentiment-driven? Visa processes every ticket transaction — that's a contract. Fox airs all 104 matches — that's a contract. AB InBev's Michelob Ultra is on every Player of the Match award — that's a contract. These are structurally different from stocks that benefit because fans happen to spend more. Know which category you're in before you position.

US fractional shares on Rakuten Trade from 0.01 units. Brokerage from RM1.

This article is for educational purposes only and does not constitute investment advice or a recommendation to buy or sell any security. All investments carry risk.