Rakuten Trade Bags Two Regional Awards For Its First In Market Rewards Eco System

Figure 1: RAKUTEN TRADE TAKES THE GOLD: (From Left)  Edward Yap - Senior Executive, Affiliate Marketing, Rakuten Trade; Tracy Anne Leong - Head of Marketing and Communications, Rakuten Trade; Kaoru Arai – Managing Director, Rakuten Trade; Rezwana Manjur – Regional Editor, Marketing Magazine; Rohit Singh – Regional Business Development Director, Lighthouse Independent Media Pte Ltd.


KUALA LUMPUR, 22 July 2019 – Malaysia’s first completely online equities broker Rakuten Trade Sdn Bhd (“Rakuten Trade”) recently took home two industry awards - Best Partnership in a Loyalty Program (Gold), and Best Loyalty Program for a Financial Brand (Bronze) for its Rewards Eco System Programme at the 2019 Loyalty and Engagement Awards by Marketing Magazine in Singapore.

 Rakuten Trade’s unique award-winning Rewards Eco System combines three of the country’s leading loyalty providers AirAsia BIG, B Infinite by Berjaya Group and BonusLink under a single robust platform.

 The Loyalty and Engagement Awards is the only Awards in the Asia Pacific region that focuses completely on customer loyalty and engagement. Rakuten Trade went up against more than 77 other brands, 48 communication/marketing agencies and 133 unique campaigns from across South Asia, Southeast Asia and the ANZ region. In the category of Best Partnership in a Loyalty Program, finalists included: 7 Eleven Malaysia, Caltex, Great Eastern Life Assurance, HiltonHonors, ION Orchard, Petronas, True Digital Group and Rakuten Trade.

 For more information on Rakuten Trade’s award-winning Rewards Eco System, please visit www.rakutentrade.my.