Rakuten Trade Sees A 31% Rise in Earned Reward Points in Year 2
Figure 1:From left to right: Tan Leng Leng – Senior Manager of Business Development,
BonusKad Loyalty Sdn Bhd; Rhyner Cheong – Head of Commercial, BIGLIFE Sdn Bhd;
Kaoru Arai – Managing Director, Rakuten Trade Sdn Bhd; Deon Lee – Deputy General Manager, BLoyalty Sdn Bhd.
KUALA LUMPUR, 27 August 2019 – Rakuten Trade Sdn Bhd's (“Rakuten Trade”) first-in-market loyalty programme has remitted almost 45 million Rakuten Trade (RT) Points to more than 37,000 accounts in the last two years. This reflects a 31 per cent increase in earned RT Points year on year.
The rewards ecosystem combines some of the country’s leading loyalty brands – AirAsia BIG, B Infinite by Berjaya Group and BonusLink – under one umbrella. As a result, RT Points continue to appeal to its growing client base year on year, with the conversion ratio increasing by 142 per cent in the programme's second year ending 31 July 2019.
Mr. Kaoru Arai, Managing Director, Rakuten Trade, said, “Our robust rewards system plays an invaluable part in ensuring clients have an optimal trading experience. We made key changes to the rewards after our first year, in line with our efforts to continuously improve our services to better cater to the changing lifestyle preferences and in keeping with our digital-centric business model.
“As a result, our Rewards Program was recognised at a recent regional loyalty awards winning Best Partnership in a Loyalty Program (Gold) and Best Loyalty Program for a Financial Brand (Bronze). Going up more established brands we are proud to have emerged a winner, beating out other brands across South Asia, Southeast Asia and the ANZ region. These wins would not have been possible without the strong support of our affiliate partners who have steadfastly stood by us since day one."
RT Points are earned when clients engage with the Rakuten Trade platform. Points are automatically earned when clients conduct trading activities, referrals, share transfers as well as from marketing campaigns run by Rakuten Trade. The points can then be converted into AirAsia BIG, B Infinite and/or BonusLink Points on an equal value conversion approach. In addition, clients also earn extra RT Points whenever Spanish football club FC Barcelona wins a match during the UEFA and La Liga season, as a result of Rakuten Group’s 3-year global sponsorship with the Club that started in 2017.
The loyalty programme was enhanced this year to complement consumers’ lifestyle preference of instant rewards. Today, clients are rewarded as they activate their digital trading journey with Rakuten Trade and within 10 days of account activation, they can earn up to 4,500 RT Points*.