Senior Executive, Digital Marketing
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Job Purpose
Responsible for the execution of marketing and communications’ initiatives via digital channels such as social media, online media, influencer marketing, affiliate marketing and EDMs. A self starter, this role creates social media postings in a timely fashion, proposes and initiates corrective support and sustenance plans based on actionable insights.
This person also supports “level up” initiatives onto NYSE/NASDAQ / Hong Kong Exchange.
Duties and Responsibilities
Digital Strategy and Planning:
- Develop and execute comprehensive digital marketing strategies to enhance brand visibility and drive business objectives.
- Collaborate with cross-functional teams to align digital initiatives with overall business goals.
- Foster collaboration with internal teams to integrate digital strategies seamlessly with other marketing initiatives.
- Perform User Acceptance Testing (UAT)
- Stay abreast of breaking news and technology trends
- Be aware of evolving consumer trends and anticipate expected changes through service enhancements
- Gather market intelligence through mystery shopper efforts
- Work closely with the immediate supervisor on a day-to-day basis.
Social Media Management:
- Oversee the management of the company's digital footprint (website, social channels, SEM, SEO, forums, etc), ensuring a seamless user experience and optimal online visibility.
- Implement SEO strategies to improve search rankings and drive organic traffic.
- Lead social media marketing efforts to build brand awareness and engagement.
- Monitor social media trends and competitor activities to capitalize on emerging opportunities.
Content Marketing:
- Collaborate with content creators to develop compelling and relevant content for various digital platforms.
- Implement content marketing strategies to position the company as an industry thought leader.
- Create 20-day social content relevant to the business / industry
- Ideate marketing campaigns end to end (incl: content writing, 360 communication plan)
Paid Marketing:
- Develop and optimize paid advertising campaigns across digital platforms to maximize reach and ROI.
- Stay updated on industry trends and emerging advertising opportunities.
- Oversee the planning and execution of targeted email marketing campaigns to nurture leads and retain customers.
Data Marketing:
- Implement segmentation and personalization strategies for effective communication.
- Utilize analytics tools to measure and report on the performance of digital marketing campaigns.
- Provide actionable insights and recommendations for continuous improvement.
Qualifications
- Possess at least a Bachelor’s Degree in Business (Major in Marketing) or Mass Communication (Major: PR / Advertising) or equivalent
- Minimum 1 year working experience in a relevant field (excludes internships)
- Good knowledge of Microsoft Office, Excel, and PowerPoint
- Excellent communication and presentation skills
- Good English Language Proficiency (Written and spoken)
- Energy, enthusiasm and passion for all things digital
- Strong understanding of online consumer behaviour, key social media platforms and how they are used by individuals and brands
Bonus Skills
- Experience in SEO, FB and Google Analytics
- Experience in creating and managing social media paid and non paid channels
- Previous financial / investment / agency experience
- SQL
- Securities Commission Module 6 & 7
