Rakuten Trade Launches Malaysia’s First Fully Digital US Fractional Share Trading Service

KUALA LUMPUR, 22 May 2023 – Rakuten Trade Sdn Bhd (Rakuten Trade), Malaysia's pioneer in online equity broking, has achieved a new industry milestone by being the first to introduce fractional share trading for NYSE/NASDAQ-listed shares.


Mr Kazumasa Mise, CEO of Rakuten Trade said, “We are making significant changes to our services in ways that will stimulate online trading and boost retail participation, especially among new investors. US fractional share trading is a game-changer for Malaysia's investors, allowing for more affordable, diversified and balanced portfolio that includes familiar brands like Apple, Amazon, and Tesla."


Fractional share trading starts from as small as 0.01 (Buy) or 0.0001 (Sell) for US stocks, ADRs and ETFs tradeable* on Rakuten Trade. Brokerage fees range from RM1 to RM100 or USD 1.88 to USD 25.


This is the 2nd enhancement to Rakuten Trade’s U.S. trading platform. In August 2022, they announced its foreign currency settlement services enabling investors to choose to trade in either Ringgit Malaysia or in US Dollar.


“Rakuten Trade’s foreign market trading platform serves as a catalyst for new investors to test trading strategies on Bursa Malaysia before diversifying onto the US markets,” Mise added. “Over the last 16 months, more than 30,000 clients have added foreign market trading to their Cash Upfront account, resulting in over 160,000 successful orders placed. This service presently accounts for more than 20% of the company's revenue.”


Quick on the heels of launching its trading services onto the Hong Kong Exchange, Rakuten Trade made two notable changes recently:

  1. It lowered its brokerage fee to a historic low of RM1, and
  2. Revamped its Points Program to simplify the earning of brokerage free trades.


As of 30 April 2023, Rakuten Trade had activated almost 265,000 accounts and processed a total trading value of more than RM115 billion since its inception May 2017. Its clients' assets under administration surpassed RM3.7 billion.

*The fractional tradeable share list is subject to change, quarterly.